This case study outlines the process of website development for "HealWell Physiotherapy," a physiotherapy clinic located in New York City. The clinic wanted to establish an online presence to attract more patients, share valuable content, and facilitate appointment bookings.
Requirements Gathering: Interviews with stakeholders (clinic owners, physiotherapists, and reception staff) were conducted to gather requirements and understand the unique needs of a physiotherapy clinic.
Scope Definition: The scope included the development of a homepage, service pages, therapist bios, a blog, and an appointment booking page.
Timeline: 3 months from planning to launch.
Wireframing: Initial wireframes were developed using tools like Sketch.
Design: A clean and accessible design was chosen, focusing on soothing colors like blues and greens to promote a sense of healing.
Development: The website was developed using WordPress, chosen for its ease of use and extensibility.
Appointment Booking: A third-party appointment booking system was integrated into the site.
Content Hub: A blog section was set up to share valuable content related to physiotherapy.
SEO: Local SEO strategies were implemented, including Google My Business setup and keyword-optimized content.
Cross-browser Testing: The site was tested across multiple browsers and devices to ensure responsiveness and speed.
User Testing: Stakeholders and a few existing patients were asked to navigate the site to collect feedback.
Launch: After passing all tests and reviews, the website went live.
Training: Clinic staff were trained on how to manage the content and appointment booking system.
Ongoing Maintenance: Monthly analytics and quarterly reviews were planned to keep the website updated.
The development of HealWell Physiotherapy's website proved to be a critical element in their business growth strategy. It not only improved their online visibility but also enhanced operational efficiency and patient engagement.
By implementing a well-designed, functional website, HealWell Physiotherapy has successfully positioned itself as a leader in local physiotherapy services.