Background
Be Home Online Shop is an e-commerce website that sells handcrafted home goods. Despite having a broad range of unique and high-quality products, the website was not driving significant organic traffic, which was affecting sales and brand awareness. The aim of the case study is to improve the site’s Search Engine Optimization (SEO) to increase visibility, drive organic traffic, and subsequently, boost sales.
Objective
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To increase organic traffic by 50% within three months
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To improve keyword rankings for target keywords
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To reduce bounce rate by 10%
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To increase time spent on the website by 20%
Initial Analysis
On-page Issues:
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Poorly optimized meta descriptions and title tags
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Lack of keyword targeting
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Slow page load speed
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Non-responsive design
Off-page Issues:
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Low-quality backlinks
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Low domain authority
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No social media presence
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Lack of local SEO practices
Technical Issues:
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Non-existent XML sitemap
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Broken links and 404 errors
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Lack of HTTPS encryption
Strategy and Implementation
On-Page SEO:
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Keyword Research:
Identified target keywords based on user intent and search volume.
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Content Optimization:
Rewrote product descriptions, titles, and meta descriptions incorporating target keywords.
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Mobile Responsiveness:
Implemented a responsive design for mobile users.
Off-Page SEO:
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Backlink Building:
Reached out to industry bloggers for backlink opportunities.
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Social Media:
Created and optimized social media profiles to improve online presence.
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Local SEO:
Registered the business on Google My Business and optimized local keywords.
Technical SEO:
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Site Speed:
Optimized images, leveraged browser caching, and reduced server response time.
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XML Sitemap:
Created and submitted an XML sitemap to Google Search Console.
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Secure the Site:
Implemented HTTPS through SSL certificates.
Results
After implementing the above strategies over a three-month period, the following results were observed:
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Organic Traffic:
Increased by 60%, exceeding the initial goal of 50%.
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Keyword Rankings:
15 of 20 target keywords were ranking on the first page of Google.
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Bounce Rate:
Reduced by 12%, surpassing the initial goal of a 10% reduction.
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Time Spent on Website:
Increased by 25%, exceeding the initial goal of 20%.
Conclusion
The SEO strategies implemented led to a significant increase in organic traffic, keyword rankings, and user engagement metrics for Be Home Online Shop. As a result, sales increased by 30% over the quarter. This case study proves that with a well-thought-out SEO strategy, even small e-commerce platforms can compete with larger players in the market.
Recommendations for Future Strategies
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Content Marketing:
Develop a blog section to target long-tail keywords and offer valuable content to consumers.
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Video SEO:
Create product videos and optimize them for search.
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Advanced Backlinking:
Focus on acquiring backlinks from high Domain Authority (DA) websites.
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User Experience:
Continuously monitor and improve website speed and mobile responsiveness.
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Social Signals:
Implement social sharing buttons to improve social signals, which are increasingly becoming important for SEO.
By focusing on these additional areas, Be Home Online Shop can continue to improve its online presence and drive even more organic traffic to its website.
